In
today’s world, putting your company online by creating a website for it is
becoming indispensable. According to recent
research, 6/10 customers will immediately check for brands online with the
expectation that every company has a website.
If
you have a website, your business visibility will reach a larger audience many of whom are your potential
customers. Also, creating a website builds
credibility for the potential customers looking for your company products
online as opposed to when you are absent online. It’s obvious that customers don’t take businesses without a website seriously.
Your
well-designed website is a platform to
showcase your services and products across the world 24/7. Contacting your
company for inquiry or a purchase becomes so easy for customers who can fill a
contact form or find an email or phone number to call.
Your
website will have Search Engine Optimization that will enable potential
customers to stumble on your business through a simple product keyword using
Google search. Get more customers through search engines
A
website is cost-effective compared to a physical shop: Creating a new physical business
requires a heavier capital than an online
shop.It draws more traffic which means more
customers to your website; your website needs to have a professionally
captivating Web Design.
Wordpress
If you want to build your business or start up a website, it will be great
to use WordPress as an ideal platform.
Unfortunately, many businesses and start-ups
are not aware of the importance of using WordPress
for their businesses.
Apart
from WordPress being free, it’s totally amazing,
simple and exceptionally powerful and
flexible to use. It comes with a CMS system which is installable on any
website.
Besides,
there is a large WordPress developer community, guides, countless
tutorials, ebooks, videos, as well as whole businesses designed to assist you to
develop and keep maintaining your WordPress website.
WordPress
is Cost-Effective. Unlike before, designing and developing or maintaining WordPress
is no longer expensive. It’s relatively cheap, considering that you can now do
it yourself (DIY) instead of a hired designer whowill demand a high fee just
for a content update of your site.
WordPress
is SEO ready, customized and
friendly. WordPress-based sites are modest and have constant codes that
are perfect for Google indexing. They also offer great social media
integration
Additionally,
you can upgrade the capabilities of yourwebsite more easily: Traditional sites
lack such extra functionalities such as WordPress sites which come with
easy-to-install plugins in only three steps.
Wix
Wix is
a globally well-known online website builder that has experienced tremendous
growth and expansion in recent years.Wix
boasts of introducing manyprevailing
management apps for businesses, improving eCommerce, developing the Mobile
Solution and hitting over as many as 130 million signups across 190 countries.
Wix
is easy to use: As a website builder, Wix is user-friendly
and straightforward. It works with an editor that is charged with
drag-and-drop to supporting line editing
which all provides a WYSIWYG experience. Building it does not require any
preview as it lets you see your site in the course
Wix
offers a set of features and flexibility: It Provides a completely free plan that comes with multiple advanced
features and hundreds of spectacular templates, blogging, beautiful widgets, apps
and many more. It also offers a modest blog and a free Wix version for you.
Wixe Commerce:
Most notably, Wix comes with an eCommerce platform for itself. That’s where it
offers standard customizable options that include numerous payment options, tax
management, coupons, etc. The builder is designed principally for small and medium-sized businesses and not multinationals.
Comparison
with its Competitors: Wix has the edge over
many of its competitors,and you can as
well switch to Wix alternatives if you want to try something new.
SEO Optimization
As
a digital marketer, you have definitely
learned that using Search Engine Optimization (SEO) once or twice in your
webpage content is ideal for getting higher Google rankings and more visitors
to your site via keyword on Google searches.Today SEO is an unavoidable part of
every fruitful marketing strategy and the benefits to websites are enormous.
No
payment for ads in SEO:Google rankings are organic and depend entirely on the algorithm
and what they determine as the perfect results for every query.
SEO
can help you move and stay ahead of the
competition: Contemporary businesses
consider SEO indispensable for any marketing strategy. It directs quality
traffic to your site and most importantly, its inbound marketing strategy. Up to 61% of marketers consider improving
their SEO and online presence their top priority.
Remember
that keywords on a page are essential for SEO but the importance Google gives
the quality of the content the page provides is superior. And this implies that
content quality should be your top priority.
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