Social Media Marketing Specialist at Badili.Africa

Social Media Marketing Specialist at Badili.Africa

Job Requirements: Social Media Manager

We are seeking a highly skilled and experienced Social Media Manager to join our dynamic team. The successful candidate will possess the following qualifications:

1. Experience:
   • A minimum of 4 years of hands-on experience in managing social media platforms, including Facebook, Instagram, Twitter, and TikTok.
2. Market Understanding:
   • Strong comprehension of Ugandan mass markets, with the ability to tailor social media strategies to local preferences and trends.
3. Digital Marketing Knowledge:
   • Proficient in SEO (Search Engine Optimization), SEM (Search Engine Marketing), Google DFP, and Ads Manager for effective online advertising strategies.
4. Data Analysis:
   • Proven capability in analyzing social data to derive insights, assess performance, and contribute to strategic decision-making. Collaborate with other departments to manage the brand’s reputation.
5. Tool Proficiency:
   • Demonstrated working experience with social media management tools to streamline content scheduling, engagement tracking, and performance analytics.
6. Design Skills:
   • Working experience with graphic design tools such as Canva or Adobe Suite is a definite plus, enhancing your ability to create visually appealing and engaging content.

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FAQs About the Job:

1. Can I apply if I have less than 4 years of social media management experience?
   • Unfortunately, we are seeking candidates with a minimum of 4 years of hands-on experience to ensure a deep understanding of the role’s requirements.
2. Is knowledge of additional social media platforms an advantage?
   • While the specified platforms (Facebook, Instagram, Twitter, TikTok) are crucial, familiarity with other platforms is always beneficial and can be considered an added advantage.
3. What specific SEO and SEM skills are required for this role?
   • Proficiency in understanding and implementing effective SEO and SEM strategies to enhance online visibility and drive traffic is essential.
4. Are there opportunities for professional development in this role?
   • Yes, we encourage continuous learning and offer opportunities for professional development to keep our team members at the forefront of industry trends.
5. Is remote work an option for this position?
   • The initial phase may require on-site presence, but we are open to discussing flexible work arrangements based on performance and company policies.
6. What is the company’s approach to diversity and inclusion?
   • We are committed to fostering a diverse and inclusive workplace where every team member feels valued and has equal opportunities for growth and success.