Marketing Officer at CRDB Bank Tanzania

Job Opportunity: Marketing Officer at CRDB Bank Tanzania

Full Time | December 31, 2023 | Sales And Marketing

Job Overview: Marketing Officer at CRDB Bank Tanzania

CRDB Bank PLC – Benki ya CRDB

CRDB Bank Burundi S.A., wholly-owned by CRDB BANK PLC and operating in Burundi, invites applications for the position of Marketing Officer. CRDB BANK PLC is the leading private commercial bank in Tanzania and Burundi, listed on the Dar-Es-Salaam stock exchange, and consistently recording progressive profits since its inception.

Job Purpose:

Reporting to the Marketing & Customer Experience Manager, the Marketing Officer will be responsible for creating and supporting new and innovative marketing programs, focusing on achieving market-specific business goals. Additionally, the role involves maintaining CRDB brand standards and enhancing customer experience.

Principal Responsibilities:

• Execute and analyze the success of product marketing activities.
• Contribute to the implementation of Marketing Strategy, programs, and plans aligned with the bank’s business goals.
• Develop realistic marketing strategies, objectives, targets, and measures that drive demand.
• Collaborate cross-functionally on competitor pricing, market development, selling, and field solutions.
• Participate in press briefing meetings, product launches, and contribute to content on product information.
• Support and organize internal and corporate events, industrial meetings, trade shows, and conferences to drive sales.

• Create marketing collateral such as one-pagers, presentations, case studies, data sheets, pricing sheets, white papers, FAQs, feature and benefit sheets.

• Plan the launch of new products and releases and manage the cross-functional implementation of the plan for online and offline channels.
• Support sales partners with sales collateral, best practices, and training.
• Communicate the value proposition of the products to the sales team and develop the required sales tools.
• Improve brand recognition and reputation.
• Analyze market trends and competitors’ methods.
• Improve the brand’s reach to customers.
• Collaborate with the Marketing Team to maintain the CRDB brand’s visual integrity across all communication channels.
• Build a following for the brand on social media.
• Collaborate with the creative team in delivering campaigns.
• Work closely with business teams and branches to ensure sales support materials are available.
• Consistently brainstorm and collaborate with the team for new ideas and strategies.
• Measure brand health using various tools.
• Build a following for the brand on social media.
• Collaborate with outsourced services in creating and publishing social media content and paid social advertising campaigns.
• Understand and evaluate key technical and tactical trends in social media.
• Develop and curate content for all CRDB digital channels.
• Assess and report on influencer campaign ROI and analytics.
• Lead the influencer marketing program.
• Manage social media channels, tools, and resources.
• Ensure that all digital content aligns with the overarching brand message.
• Track, research, and report on social media trends, tools, and competitive activity.
• Carry out any other duties as assigned by the Manager Marketing and Customer Experience.

Qualifications and Experience Required:

• Bachelor’s degree with a major in Marketing and/or Advertising.
• Minimum of three years of brand management, advertising, or product management.
• Excellent written and verbal communication skills in French, English, Kirundi.
• Knowledge of Swahili will be an added advantage.

Application Deadline: January 6th, 2024

 CLICK HERE TO APPLY 

Note: Only shortlisted candidates will be contacted.