CVPeople Tanzania – Senior Marketing Manager

Full Time | Tanzania | January 10, 2024 | Sales And Marketing

Job Overview:

CVPeople Tanzania is seeking a dynamic and experienced Senior Marketing Manager to lead comprehensive marketing strategies, enhance brand awareness, acquire new customers, and drive revenue growth. As a key player, you will collaborate with cross-functional teams, develop and execute marketing campaigns, assess market trends, manage budgets, and align initiatives with company goals. If you are passionate about shaping brand identity and implementing effective marketing channels, this role is for you.

Responsibilities:

1. Brand Development:
   • Develop and enhance the company’s brand image and positioning strategy.
   • Collaborate with the in-house creative team to create compelling marketing communications and content across various touchpoints.
2. Channel Engagement:
   • Engage with channel partners to achieve brand differentiation and deliver business results.
   • Collaborate with the communications & PR team for strategic messaging and corporate communications related to major milestones.
3. Digital Marketing:
   • Create and implement social media and e-commerce strategies for brand awareness and revenue growth.
   • Work with stakeholders to ensure alignment on marketing campaigns and activities.
4. Visibility and Awareness:
   • Ensure visibility of all company products in the market as per set targets.
   • Develop Out-Of-Home (OOH) branding strategy for all sales channels.
5. Marketing Strategies:
   • Leverage multiple marketing strategies (ATL, BTL & TTL) to address market needs.
   • Propose and develop innovative materials/tools for effective direct sales.
6. Budget Management:
   • Monitor and control budget allocation to ensure spending aligns with the approved departmental budget.
   • Identify innovative ideas for budget efficiencies and cost savings.
7. Resource Management:
   • Effectively manage resources allocated, monitor activities, and provide assistance to the Commercial Business Unit (B2C & B2B).
8. Agency and Supplier Management:
   • Develop and manage relationships with agencies and suppliers.
   • Drive cost productivity in procurement and ensure high-quality standards.
9. Team Leadership:
   • Build and lead strong teams to deliver superior performance.

Knowledge and Experience:

• Degree in a business-related field.
• 5+ years of hands-on marketing experience in FMCG, Telecommunications, or Solar industry.
• Entrepreneurial energy and passion for developing large businesses.
• Ability to work cross-functionally across geographies, regions, and teams.
• Strong analytical skills to inform strategy.
• Excellent communication, planning, and organizational skills.
• Results-oriented with problem-solving and decision-making abilities.
• Self-motivated with a willingness to take initiative and ownership.
• Availability to travel 40-60% of the time.

How to Apply:

CLICK HERE TO APPLY

Deadline:

Apply by January 8, 2024

Join CVPeople Tanzania and be part of a dynamic team driving brand success through strategic marketing initiatives. Apply now to contribute to the growth and development of the company.

🔗 CVPeople Tanzania Job Opportunities, January 2024