Job Title: Marketing Manager
Department: Marketing
Reporting to: Head – Marketing & Communication
Responsible for: N/A
Region: Dar es Salaam
PURPOSE OF JOB:
Reporting to the Head of Marketing and Communication, the Marketing Manager will be responsible for enhancing the bank’s brand image and increasing utilization of the bank’s products, facilities, services and delivery channels
KEY RESPONSIBILITIES
Embedding, enhancing and encouraging the development of a creative culture whilst ensuring compliance with the bank’s goals
Co-create, evaluating and maintaining a marketing strategy towards building brand awareness and positioning
Managing the conceptualization and development of all brand and product marketing campaigns as well as communications from start to finish
Managing the design and execution of marketing and promotional activities, marketing plans for new and existing products/services and supporting the bank’s business functions in achieving their targets.
KEY QUALIFICATIONS AND EXPERIENCE
A Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related area and relevant qualifications from a recognized university
A Master’s degree in Marketing, Trade, International Development or MBA on a related area and with relevant qualifications from a recognized university will be an added advantage but not a deciding factor
Minimum of 6 years, relevant working experience, of which 2 should be at managerial level
Must demonstrate good customer and service management skills
SKILLS
Impeccable communication skills
Good negotiating skills
QUALITIES
Hardworking and flexible individual
Ability to quickly adapt to change
Good team player
Please send your application to hrrecruit@eximbank.co.tz
Application deadline:- 10th February 2022
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