H1: Why Should You
Create a Facebook Company Page?
You have probably heard that companies are also operating on
social media if your company isn’t on any of them yet. It’s absolutely
necessary that you open a Facebook company page for your business.
Facebook is hosting billions of consistently active users, and
that makes it social media’s most widely used network. That alone makes it a
powerful platform that can raise your business by making you reach the biggest
audience of your life.
A good number of people running companies keep wondering why they
necessarily have to incorporate their business into Facebook.
All there is, are the benefits of have your business on Facebook.
There is absolutely no reason not to have a Facebook company page for your
brand.
I wrote this blog post solely because I realized that lots of
business users do not like to introduce their business to Facebook.
Now, let’s look at the reasons which make a Facebook company
page so important that you need to create yours.
H2: The importance of
creating a Facebook Company Page
Facebook features among the top leading social
media platforms for business because of how comfortable and customized it is
for all type of businesses.
Facebook comes with a whole interface created
for businesses such that they have profile pages for business and a system for
advertising with a design meant to target the relevant audience for your niche.
So, what makes the Facebook company page
an essential factor for your business?
H3: Facebook is Marketers’ top Social
Networking Site
Since 2018, the number
of active monthly users on Facebook is about 2.27
billion. That’s a super huge
number of users. In fact, that’s 22% of the world’s population, and the number
keeps skyrocketing on minute bases.
As a business owner,
such a great rise in the number of Facebook users is exciting because you know
that among them is your target audience. Hence, a daily increase in their
numbers.
The reality is that most
consumers are mostly always there, browsing and that helps to make it easier
for business owners who are marketing on Facebook.
Consumers are also
following what social media platforms are saying about particular products and
that determines their response to adverts like yours. Studies say 44% of
consumers shop based on the influence they get from Facebook posts and
comments. So, reach out to them with your content to shape their minds.
Another interesting fact
is that as many as 47% of users get into Facebook on mobile devices. And
besides, these very users spend 19% of their time browsing through their mobile
devices for content from other Facebook accounts.
As a marketer, facts
like this one are so relevant to your Facebook company profile because
consumers use their mobile phones more than their desktops. Reaching your
audience anytime, , anywhere, every day is therefore so easy since they’re on
mobile devices.
H3: Target and Grow Your Audience Easily
Facebook came with an audience targeting tool that can help grow
your audience as you monitor and track them online. It’s a great tool to help
you see the progress of your marketing campaign.
Have you heard of “Facebook Insight”? It’s an engagement tracker
designed for account owners to be able to target their audience with their
content. The tool only works for individual and company pages, and with it,
they can check who interacts with their page.
“Peak hours,” are some of the payoff moments to post your content
on the Facebook company page. Thursdays and Fridays from 1 P.M. and 3 P.M are
the best peak hours.
You simply have to make use of these hours and more views and
interactions will come on your page.
The content you publish on your company pages will also appear on
news feeds of other users. Also understand that the content your followers like
is going to appear on their friend’s news feed or timeline. However, it always
depends on their account’s private setting.
One very impressive thing about a company profile is that users
must not follow or like your page to have access to your content like what
happens in case your profile is personal. That’s a huge advantage for Facebook
company profiles since they can have access to just everybody.
H3: Assemble customer Reviews and Feedbacks
Additionally, a Facebook
company profile gives your audience the chance to view, consume your
content write and reviews. Their friend will see those reviews. Secondly, some
of them would choose to share some content they deem relevant for an audience
or friends they know.
That alone will help
others to come across the quality of your content and your niche.
Reviews are very
important because they will remain there as a reference for your potential
customers.
It’s a smart idea to
embed good reviews from your Facebook company profile page to your
website. That’ll help your visitors see how positive consumers have been
considering your brand. That’s very good news about your brand to your
potential visitors.
The need to encourage
your Facebook audience to be active on your Facebook company profile is
quite important. This is because the page needs to stay engaged with your
audience so that incoming visitors should be impressed by the activity on the
page via conversations, shares, and likes.
It’s a good idea
to ask your followers for feedback using posts, or you can even set up
polls.
It’s advisable to make
80% of your posts for the audience and 20% about your brand.
H3: Provide a Call-To-Action Button to your
users
A Facebook company page comes with a feature
that offers call-to-action buttons to your followers to do the following:
- Sign up to become a member of
your community.
- Pay for your services or
products.
- Learn more about your business.
- Consult
your business.
The buttons also promote the need to engage with your company
considering that they are readily available options to do so.
H3: The Benefit of Ad Placement in the News
Feed
Businesses on Facebook
have the privilege of placing ads on the right side of a Facebook news feed or
within it. This is an advantage over businesses that have no Facebook
company profile because their ads placements only limit in the right-side
column.
As a Facebook company
page, you’re given the opportunity to even place ads that you find on the
newsfeeds of other users. That’s an excellent way to captivate your target
audience so easily.
This appears this way
considering that the source for your ad used by Facebook is your Facebook
company page link.
H2: Closing Remarks on reasons to Create a
Facebook Company Page
I used this blog post to
discuss the reason it is important to create a Facebook company page. I
have thrown more light on the benefits of this Facebook for your business.
The value of Facebook as
a remarkable e-commerce tool is worth every marketer’s attention. Running a
business in this contemporary world without a Facebook company profile
is a disservice to your business.
If you are not fully
conversant with the right way to use your Facebook Company Page, rest assured
that I’m here to help you understand it effortlessly. If there’s a question you
want to ask, leave in the comments section below.
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