Mike Marko with IM
Consultant Services in Cincinnati, Ohio, has published a 7 point professional
guide on
how to use LinkedIn for business. As a businessman and
social media marketing strategist, Marko has a better understanding of the
benefit that comes with using LinkedIn correctly for business. He states that
with a platform like LinkedIn, brands can build credibility and connect
professionally too. LinkedIn is already hosting 94% B2B (business to business)
marketers and boasts of 80% social media leads. He says the reason is that many
B2B brands have many of their target customers on social media. Each second,
more that 2 new users join the platform and 47% of all existing users are in
the upper management. Marko also admits that becoming knowledgeable about using
LinkedIn for marketing” takes time and a lot of trial-and-error.”
Marko uses this new guide
to affirm that he has gathered ample LinkedIn experience to help business owners
maximize their time and effort involved in marketing using LinkedIn.
He explains how LinkedIn
is based on the benefits that come with network building and connections. That
it is not only through direct connections but also via the connections of the connections
that the business owner already has. That’s the power that comes from marketing
on LinkedIn. Marko says this powerful strategy ” has the ability to tap into
existing connections, create new ones, and grow your brand through sharing.”
Marko’s first tip on in
his 7 ways of using LinkedIn to promote a business is to encourage colleagues
and employees to connect. According to him, they are super advocates for
business owners and should be in the owner’s LinkedIn profile as connections.
That way, employees will share platform content and also link to the company
website, hence helping the brand to reach a wider audience. He also states that
encouraging employees to share content and engage on LinkedIn will attract new
customers.
Further, another of Marko’s
LinkedIn marketing strategy is to publish LinkedIn content that is of
high-quality. He says LinkedIn recommends that marketers publish at least a
post per day to keep their accounts active. Posts include mostly their usual
niche, posts from other sites and some news and updates. With his vast
experience, Marko advises that learning how to use LinkedIn effectively for
business is mostly about suing a platform to please a target audience.
To further explain how to
do marketing on LinkedIn, Marko recommends that marketers should be uploading
rich media content. He says using LinkedIn for business involves knowing how to
stand-out, and that should include the use of videos, photos, etc. A YouTube
channel link to LinkedIn also attracts audience that would like to watch
content in the news feed.
Joining LinkedIn groups is
another strategy Marko recommends. He explains that LinkedIn is a platform
created to connect professionals from different backgrounds on several relevant
topics. Discussing in a LinkedIn group can attract an audience into a
marketer’s Company Page. It brings connections with other professionals in
different fields that are relevant for business. Besides, Marko thinks creating
a group that features on a Company Page is also a great idea.
Marko states that that
showcasing pages properly makes them functional subdomains of a Company Page.
That helps highlight brands, products, and services quite effectively. He says
this strategy can target customers who do not even follow the major Company
Page. Marko concludes that it is therefore essential to learn to maximize
Showcase Pages. The pages are easier to create and manage.
“LinkedIn provides quite a
bit of information about how its algorithm works, ” says Marko who further
states that those who want to know how to market on LinkedIn should understand the
information much better. He says the design of LinkedIn’s algorithm is such
that it produces attractive and easy-to-use homepage feeds. They are also meant
for quality content. Engaging content, Marko says is key. He also mentions the
presence of bot for content evaluation and for eliminating spam. To further
explain, Marko states that human editors also review content to improve the
quality of the platform. Knowing how marketing works also has to do with
posting valuable and interesting content that appeals to the target
audience.
Lastly, Marko mentions
that knowing how to promote business on LinkedIn also involves investing in
LinkedIn Ads. He continues that with LinkedIn ads, it is easy for business
owners to make strategic decisions that are laser-focused and can help brands
reach their target audience easily. LinkedIn ads come in several formats, and a
LinkedIn marketing expert like Marko states that it is only through learning how to use them
that someone can become a good marketer on LinkedIn. LinkedIn ads also attract
people to a Company Page. Further, Marko covers the benefits sponsored ads,
text ads and sponsored InMail that feature within the LinkedIn ecosystem.
To highlight the
importance of LinkedIn as a perfect and professional platform for B2B, Marko
states that the network provides many networking opportunities. They include
how to build a powerful presence online for engagements with customers and
connections.
Marko calls on business
owners to join LinkedIn and also learn the tips he provides on doing business
effectively on LinkedIn. Marko says he has written a lot of articles that
benefit both existing and new members on the platform. He states that he is
readily available to offer free consultation and to help anyone looking to get
help on any LinkedIn related business needs. He also reminds his readers that
he can be contacted via his contact details found on his website.
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