DESCRIPTION
Job Location :Head Office
Job Purpose: Execute strategic activities for banks public relations programs that support the achievement of strategic company goals and maintain a favorable public image for NMB by communicating programs, accomplishments and/or points of view.
Main Responsibilities:
Media Relations
Drive content and messaging strategy to effectively and consistently correspond with all products and services campaigns. Manage and maintain PR asset schedules and ensure all press material deadlines are met.
Develop and maintain all talking points, communication guidelines and Tricky Question prep documents for spokespeople across the organization to correspond with brand guidelines
Develop reporter briefing documents and speaking briefs for various NMB spokespeople.
Support the identification, development, pitching and placement of NMB-related stories in top tier business, consumer and financial media, in print and broadcast outlets.
Research, develop, and monitor editorial calendars for all relevant corporate rankings and work with appropriate teams to produce submissions.
Develop, implements, and participates in community education and outreach events, and various conferences and workshops; represents the bank at public events.
Attend meetings and conferences as a public relations representative for the bank; serves on committees, task forces, and civic groups to promote NMB’s programs, initiatives, and | accomplishments
Correspond cross-functionally to maintain various NMB fact sheets and information.
Support various communications initiatives and efforts including corporate awards and recognition, executive visibility and media relations
Develop, manage and execute crisis communications plans
Planning and Reporting
Prepare a PR plan for every campaign launch and share with respective teams e.g., Marketing & Communication teams before the launch of any product/services or sponsorship events.
Monitor the public and medias opinion of NMB – provide daily PR media report i.e., scans and translation of the coverage (before 10am).
Write and edit press releases, speeches, Q&A’s ensuring that they have product facts and approval from product owners. Ensure that all information to the media is pre-approved by the line manager.
Booking for NMB media interviews, including preparation of interview talking points for both printed and electronic media
Provide pictures and captions of all events to Content Manager after events.
Review monthly media reports with other teams e.g., marketing and line manager.
Analyze competitor’s PR activities vs NMB’s
Evaluate advertising and promotion programs for compatibility with public relations efforts.
Observe and report on social, economic and political trends that might affect the bank.
Events
Organize press conferences working hand in hand with Marketing Brand and Events team
Plan for corporate media events like press launches, exhibitions, open days etc.
Manage in-house media trainings and courses
Monitor, direct and timely respond to incoming media inquiries.
Monitor and track media coverage including competitor activities for corporate and issue- specific media as needed, as well as help track reactive and proactive interactions.
Knowledge and Skills:
Project planning and management experience
Ability to enable/execute deep media connection through high touch/visibility dynamic research methods
Ability to brief, create and share dynamic information that bring life to key learning
Demonstrated ability to be both strategic and hands-on.
Excellent written and verbal communication skill and Interpersonal skills
Resilient with ability to work well under pressure in a dynamic environment.
Qualifications and Experience:
Bachelor’s Degree or its equivalent in Journalism, Mass Communication or other related fields of studies.
1 year experience in PR or Mass Communications field
The deadline for submitting the application is 07 May 2022.
 at NMB Bank April, 2022){kind=link}
0 Comments