Functional Area: Marketing/Sales
MAJOR PURPOSE : Develops and achieves marketing goals and objectives in a defined geographic area by developing the channel partners, promoting products and services offered by the Company and managing Company assets. May also be assigned to a territory with shared responsibility for overall channel partner performance. Sustained revenue of the territory will typically be <$25 mil.
MAJOR DUTIES:
- Ensures sales and market share goals are met. Sales could be direct or through channel partners. Counsels channel partners on product, marketing, financial and/or management-related matters.
- Monitors channel partner performance and takes corrective actions when results do not meet expectations.
- Manages the contractual relationship, serves as a liaison and resolves issues between the channel partner and the Company.
- Manages company assets to maximize return.
- Communicates market opportunities and competitive intelligence to the Division.
- Communicates with other divisions/departments to maintain a good working relationship between channel partners and the company to maximize enterprise objectives.
- Delivers training to channel partners.
Technical Skills & Knowledge :
- Knowledge of dealers/merchants/alliance partners, finance programs and products. Broad based business, sales and marketing skills.
- Knowledge of dealers and other channels.
- Knowledge of heavy machinery dealer business practices
- Willingness to travel.
Up to 50% Education :
- Degree in a Business/Management discipline or equivalent experience/
- Degree in an Engineering/Technology/
- Degree in an Agricultural Sciences/
- Degree in a Marketing discipline or equivalent experience.
Relevant Work Experience:
- 1-3 years Sales experience
- 1-3 years Experience with Marketing, enterprise customer acquisition, and customer support processes
- 1-3 years Experience in a broad range of marketing and sales related job functions especially centered around channel management.
- 1-3 years Field sales and/or product support experience
- 1-3 years Field experience with regular customer contact, knowledge of dealer/distribution network, limited geographic area of responsibility, and broad product knowledge
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